Macbeth Novel Essays (495 words) - Characters In Macbeth

Macbeth Novel Compare and Contrast: Macbeth and Lady Macbeth Ambition, the world's driving force to achieve their goals. Ambition is a characteristic of human nature, which, if expressed in an evil manner, can turn the entire person evil. Macbeth and Lady Macbeth are great examples of these types of people. In William Shakespeare's Macbeth, they are torn apart due to their excessive hunger for power. Both Macbeth and Lady Macbeth have a driving ambition that turns each of them into a spiral of guilt and evil. They are both very stubborn and set in their ways this is proven when Macbeth does not want to change his mind about killing Duncan. Their thriving ruthlessness combined is almost unstoppable, and it is their fuel to commit the terrible deeds that they do. Though they are similar in many ways, they also have many differences, which include the changing of power throughout the play. The relationship between Macbeth and Lady Macbeth is a very close but a rather strange one. There are a lot of things that Macbeth does not understand about Lady Macbeth, that she knows about him, for example, she knows his weakness of character and his strengths. At the beginning of the play Lady Macbeth is the stronger of the two. Although it was the witches who told Macbeth he will be king, it was Lady Macbeth who uses her art of persuasion, and knowledge of Macbeths weaknesses, to make him kill the king. Lady Macbeth uses persuasion, another factor that helps her over power Macbeth, from their first meeting and throughout the play. She also uses her knowledge she has of him, to add to the task of persuading him, she knows how to get him motivated. Due to Macbeth's lack of knowledge of his spouse, he is unable to prevent her. Many factors like persuasion and ambition are a big part in the couple's relationship. Macbeth starts to take control when he slaughters the guards. Lady Macbeth was not ready for this and for a little while Macbeth is in control of the situation. From that point, he goes from strength to strength and plans the deaths of Banquo and Fleance. The only weakness shown there is that he had to get hit men to do it, he could not kill his best friend himself. Macbeth is in control and very powerful until the banquet scene. This is the last time in the play that Lady Macbeth is able to become the more powerful of the two. After the banquet scene Macbeth goes from strength to strength again, and having Macduff's family killed is a sign of this. When Macbeth consults the weird sisters for the last time, they trick him to make him think that he will not be overthrown by anyone. The communication between the couple is very strong at the beginning but as the play progresses it alters and eventually breaks down. Well Macbeth and Lady Macbeth are a very odd couple, despite all their differences they still have many similarities which helps the relationship work out. If they went so ambitious towards power, they might have ended up with a happy ending.

Free Essays on Idea Of Masculinity And Physical Condition

Idea of Masculinity and Physical Condition In today's society, there is a lot of pressure on young men to be in the best physical condition possible. The idea of masculinity seems to be related to the picture of a perfect man with bulging muscles that excels in sports. A boy growing up who does not make the football or baseball team is ridiculed and tormented by his classmates and is labeled as a "nerd" or a "loser". These images of the macho man are put in adolescent boys heads mainly by the media. They see the Arnold Schwaztanagers and other muscle men and grow up thinking that is what they have to look like in order to get a good-looking girlfriend or to be popular. Movies portray the big strong man as the one in charge, and the one with all the ladies. Strength has become symbolic of not only Masculinity, but of power and sexuality. The main problem with this image is that not all children can live up to it. A boy with an illness such as asthma or diabetes may look fine, but is not able to perform as well athletically than his classmates. The boy will often end up hating himself and pushing harder than he is physically able in order to perform as well as his peers. This is not only dangerous to the physical well - being of the child, but can also mentally harm him when he realizes he will never be as quick or as strong as the rest of the boys. Along with peer pressure comes pressure from the gym teachers or coaches. They always want to push the extra step, but sometime that extra step is unattainable. The only way that a child with a disability can cope with this is to realize that just because he is not athletic does not make him any less masculine. Some boys that do not even take interest in sports pretend to, just so they are not labeled as "weird" or "gay". They act like they enjoy watching football games with dad or basketball games with his friends, even though he would rather be reading or writing. Ju... Free Essays on Idea Of Masculinity And Physical Condition Free Essays on Idea Of Masculinity And Physical Condition Idea of Masculinity and Physical Condition In today's society, there is a lot of pressure on young men to be in the best physical condition possible. The idea of masculinity seems to be related to the picture of a perfect man with bulging muscles that excels in sports. A boy growing up who does not make the football or baseball team is ridiculed and tormented by his classmates and is labeled as a "nerd" or a "loser". These images of the macho man are put in adolescent boys heads mainly by the media. They see the Arnold Schwaztanagers and other muscle men and grow up thinking that is what they have to look like in order to get a good-looking girlfriend or to be popular. Movies portray the big strong man as the one in charge, and the one with all the ladies. Strength has become symbolic of not only Masculinity, but of power and sexuality. The main problem with this image is that not all children can live up to it. A boy with an illness such as asthma or diabetes may look fine, but is not able to perform as well athletically than his classmates. The boy will often end up hating himself and pushing harder than he is physically able in order to perform as well as his peers. This is not only dangerous to the physical well - being of the child, but can also mentally harm him when he realizes he will never be as quick or as strong as the rest of the boys. Along with peer pressure comes pressure from the gym teachers or coaches. They always want to push the extra step, but sometime that extra step is unattainable. The only way that a child with a disability can cope with this is to realize that just because he is not athletic does not make him any less masculine. Some boys that do not even take interest in sports pretend to, just so they are not labeled as "weird" or "gay". They act like they enjoy watching football games with dad or basketball games with his friends, even though he would rather be reading or writing. Ju...

Secualrization Essay Example | Topics and Well Written Essays - 2500 words

Secualrization - Essay Example Whereas secularization believes that no religion would be given privilege by a particular society in any respect (D’Costa, 2005). Secularization does not only mean cultural shifts but it also means development of science as perfectly described by Max Weber that secularization is â€Å"the disenchantment of the world† meaning that it eradicates superstition and replaces it with logic and science (Artigas, 2001). As the time goes by the meaning of secularism in respect of detaching oneself from religion started increasing, especially in the west. The new generation now is least bothered about religious norms and more bothered about the materialistic things in this world. If it is analyzed that which area in the west is getting the most affected it would certainly be the United Kingdom. UK at a point in history was very strict with religion and the church regulations, people who defied it saw death penalties as a punishment (Parsons, 1989). But nowadays religion has gone i n the backdrop of people living in the UK. The main reason of this research is the prevalence of secularism as the concept is making its way into the daily life of the citizens of UK and religion have taken a back seat in their lives. Hypothesis By the introduction, it is clear that the main reason of the dissertation is to verify the trend of following religion in The United Kingdom. Mathematically it could be said that: Ho: Religion is declining in the United Kingdom. Ha: Religious practices are accelerating in the United Kingdom Literature Reviewed Mostly for this dissertation, census of the United Kingdom would be used and primary data would be taken for consideration, processed and then an analysis of the key trends would be presented in this dissertation. The census which would be used in analyzing the dissertation would be dated from year 1850 up to year 2004. The entire census between this timescale would be in view for analyzing the thesis. The censuses which were available to be analyzed were the reports of 1881, 1911 and 2001 which had the relevant data. Methodology It is important in a dissertation that methodology of the research is concrete and clear to the reader so that the analysis which is presented to the reader is to the point and accurate. This dissertation is mainly about checking the reduction or increment ratio in the followers of the religions present in the United Kingdom. Mainly data from the census of 1881 and data of census 2001 would be used in comparison to see that if the followers of the religion in UK have declined or inclined. Also some data from the census of 1911 could be retrieved for use in this research. For this mostly interactive graphical presentation of tables and graphs would be helpful to understand the nature of the advancement or turnover. The quantitative data from these censuses would identify the upheavals from the year 1850 to 1911 till 2001 and tell that how much the human point of view about religion has ch anged and if now having a religion matters or not. As only the available data is of the year 1881, 1911 and 2001 census the limitation is that , there would be huge gap between the statistics of population and changes in the religious and secular sides . This would limit our research to just few census and information about religion given in it. But it does not mean that it would not give us the significant factors that we are looking for,

Obesity Policy Essay Example | Topics and Well Written Essays - 1500 words

Obesity Policy - Essay Example Obesity Policy Obesity can occur in any age group but it tends to increase with age " infants with excessive weight gain have an increased incidence of obesity in later life (Charney etal 1976)4. It has a female preponderance and certain genetic component in its causation as evidenced by twin studies, which show a close relation between the weights of identical twins even when they are reared in dissimilar environments (Falkner 1980)5. Physical activity and fitness's are important modifiers of mortality and morbidity related to over weight and obesity (WHO 2003)6 but according to Falkner it is the reduced energy output that is the main etiological factor behind obesity. Food habits play important role in weight gain and obesity, the composition of the food, the periodicity at which it is consumed and the amount of energy derived from it are the factors, which modulate body weight. A diet containing more energy than needed may lead to prolonged postprandial hyperlipidemia and to deposition of trigly cerides in the adipose tissue resulting in obesity (Oliver 1981)7. Other factors include psychosocial, familial tendency, endocrine, ethnicity and drugs like corticosteroids etc. Its is a positive risk factor for hypertension, diabetes, gall bladder diseases, congestive heart disease and certain cancers (hormonal and large bowel). It also predisposes to other conditions like varicose veins, abdominal hernia, osteoarthritis of knees and hips. Flat feet; sleep apnea and respiratory problems etc. the Framingham Heart Study in United States of America reveals that there is a dramatic increase (20%) in sudden death among overweight adults as compared to those with normal weight. Healthy People 2010 are a comprehensive set of disease prevention and health promotion objectives for the Nation to achieve over the first decade of the new century and one of the objective is to reduce obesity up to 15% in adults by 2010.the objectives are 19-1: - increase the proportion of adults who are at a healthy weight from 42 % to 60% by 2010. 19-2: - Reduce the proportion of adults who are obese from 23% to 15% by 2010. 19-3: - Reduce the proportion of children and adolescents who are overweight or obese from 11% to 5% by 2010. In order to achieve this objective health care planning has to be done and an obesity policy has to be made which has to be implemented at various health care levels, the work done has to be evaluated and depending upon the results relevant modification should be made in the policy to achieve better results. OBESITY POLICY The policy is to educate the American public on the dangers and medical quandaries that obesity causes and to help eradicate this epidemic from our nation. PLAN: Health education is planned in connection with a health service for proper implementation. This health service provides health education about hazards of obesity in the following three methods Individual approach: by personal interviews in hospitals, consultation rooms, and health care centers or peoples houses. Health education is given at every interaction with the patient about the etiology, risk, prevention and control of obesity. It will be the principal duty of the physician and nursing staff to

Written Communication for Business Purposes Research Paper

Written Communication for Business Purposes - Research Paper Example It is necessary that accountability and responsibility chains of people working in the organization are fixed. The manager should communicate everything to his sub ordinates and people in the organization in a written way. Written messages can also be saved in the repository for future references. Business communication is a permanent mode of communication and is easier to follow through than oral communication mans. Good written communication is pivotal to the success of an organization. It helps in building its corporate image and good will. Written business communication comprises of various forms. These are letters, memoranda’s, emails, sales letters, agendas and business reports. Business letters should have an appealing and an appropriate lay out. The writer should be clear on the content of the letter and it must be divided into paragraphs. The subject of the letter should be written and should be enclosed within envelope. The letter must be saved for future reference a nd should be written carefully as it directly affects the good will of the organization. There are various types of business letters for instance sales letters, information letters and problem letters.

Relationship between development and freedom

Relationship between development and freedom Sen, A (2001). Development as Freedom. Oxford. Oxford University Press. Chapter 1. The author conceptualizes development as ‘the gap between an exclusive concentration on economic wealth and a broader focus on the lives we can lead (p.14) emphasizing that the theory of development goes well beyond wealth accumulation and gross national product growth. The chapter examines the relationship between development and freedom, the way in which freedom is a component of development and an extensive view of ‘freedom encompassing both opportunities that people have and processes that allow for ‘freedom of decisions. The main arguments of the author is that development should be assessed by ‘freedom of accessibility to factors such as social opportunities, health care, clean water, economic security, civil rights and political freedom. Lack of accessibility means ‘unfreedom. Development therefore should mean that people can live the lives they want to live and precisely, how can a nation say in all entirety that it has ‘freedom when its citizens cannot afford the very basic necessities of life or fulfill the rights they are entitled to? Sen goes on further to compare different views of poverty in both developing and developed nation by analyzing ‘freedoms through values, poverty and inequality, income and mortality, markets and freedom, tradition and culture. The author sees the process of development beyond economic growth or physical and human capital and concludes by linking the understanding of a broad view of the development process to the substantive ‘freedoms of people. Sens write up contains intriguing views but he hasnt mentioned what justifies his classification into these ‘freedoms i.e. experience of developing countries, factual historical evidence or how far ‘freedom has progressed within each context he identified. His definition is quite different from Rapleys in which Rapley describes development as more concerned with flexibility and adaptability (Rapley 2007 pp 5) and so raises a question. Can development be measured only by individual happiness without economic growth and stability? Happiness, in my opinion is geared more towards Rapleys definition and should be adapted into the process of economic growth. Willis, K. (2005) Theories and Practices of Development. London. Routledge. p. 32-42. Willis chapter 2 of theories and practices of development analyses development theories and practices and how these theories were attached to the economic, social and political theories that developed in Europe from the 18th century. Williss interpretation raises some interesting facts about historical development of theories and she divides her study into various theories. The classical economists such as David Ricardo, an advocate of free trade and Adam Smith, in his famous book, Wealth of Nations ‘responded to the trade focus of economic policy at that time (p.32) when trade was a major factor of economic growth. Here, protectionist measures such as high tariffs were highly used by merchants. Willis goes on to say Adam Smith was not in favour of this form of regulation and that it was harmful to the countrys economic growth. Instead, greater focus on production and division of labour which will be regulated by the ‘invisible hand of the market (p.33). The Great depression of the 1930s and other economic happenings gave rise to Keynes argument of the free market not necessarily a positive force but government intervention in the promotion of economic growth while postwar reconstruction period was a time to reflect on the economic crises that occurred at that time and provide solutions to their re-occurrence. This led to the creation of the Bretton woods institutions to assist in the promotion of ‘stable economic growth within a capitalist system (p. 36) Willis describes the linear stages theory and makes emphasis on Rostow, the American economist and political theorists stages of Economic growth to development. Here, development was seen as a state where a large number of the population could afford to spend largely on consumer products and development was viewed as modern, moving from agricultural societies to an industrial economy. While she tries to decipher early theoretical ideas, Willis has not made clear linkages between some of these theories and how they have come to evolve in economic debates and discussions over time. Chang, H., and Ilene G. (2004) ‘Reclaiming Development from the Washington Consensus, Journal of Post Keynesian Economics, 27(2), 274-291. The fundamental of this article is to correct the notion that there is no alternative to the Washington Consensus. The authors argue that ‘neoliberal policies have failed to achieve their goals in developing world (p. 274) and so discuss the major development myths for justifying neoliberal policies that have been harmful to developing world and perhaps as a complacency to the reader, possible alternatives to these policies. These myths, evaluated individually, describe how these policies have lacked credibility. Myth 1; In contrast to the neoliberal policy success, the reality is that the policy has not promoted its main aim of economic growth. Myth 2; Developed countries gained success through free market policies whereas records claim they relied upon interventionist policies for development. Myth 3; Only neoliberal policies can succeed in todays global environment whereas in fact there is evidence of ‘continuing institutional and policy divergence across national boundaries (p. 277) Myth 4; Discipline imposed by international institutions to keep them honest whereby placing policy making authority in the hands of these organizations. Myth 5; The East Asian model cannot be replicated when in fact most developed countries utilized this model. Myth 6; Developing countries should imitate the Anglo American model of capitalism which fared poorly in the economic boom of the 1990s. The authors went ahead to put forward alternative policies for faster economic development which includes the financial system providing adequate finance quantities for investment projects at appropriate prices, enforcing strict laws on new foreign loans incurred by domestic borrowers, defocusing on budget balance and maximizing FDI potentials to promote economic and industrial development in developing countries While arguing for these policies, it will be sensible to note that economies are different and there can be no ‘best practice policy that everyone should use (Chang 2003). Policies for development should not be ‘fixed but depend on stages of development of a developing nation and other factors such as resource capacity, economic, political and social conditions. Pender, J. (2001) ‘From Structural Adjustment to Comprehensive Development Framework: Conditionality Transformed? Third World Quarterly, 22 (3), 397-411. Pender reviews how the World Banks approach to development has changed over decades and brought about important shifts to its conditionality approach. In the light of new changes between the 90s and today, the World Bank formulated a Comprehensive Development Framework, based on a relationship of partnership to replace its erstwhile structural adjustment lending (p. 397). The author examines why the World Banks perspectives of development changed through different periods; In the 1980s to early 90s, GDP was used as a measure of development as the Bank was mostly concerned with rapid economic growth and sustenance for least developed countries (LDC) and the adoption of policies such as restriction of state spending, controlling inflation, commodity exports and privatization as factors to achieve development. The 1990s drew lack of confidence in these policies and there were strong doubts about its competence judging from the success of the Asian Economies that developed rapidly without the World Banks policy prescriptions. This informed the Bank to change its 1980 view about minimal state role in development and that ‘growth by itself is not enough (p 401). Thus in 1990, a formulation of an approach based on both ‘labour intensive growth and ‘widespread provision of basic social services (p.401). In spite of these alterations, there were criticisms that the Bank reforms were not aiding Africas growth but rather, increasing stagnant economies through the implementation of the Banks policies. According to Pender, the Bank lost confidence in its policy framework in early 1995, with the Asian miracle and LDCs failure and was forced to critique its own policies and re-orientate. This modification was experimented between 1995-1997 with ‘improvements in the understanding of economic development and poverty reduction as the central focus. The author gives clear informed views of the process of policy change within the World Bank at different times but fails to analyze the impact of this new focus of poverty reduction and its success to the development of todays third world countries. Chang, H. (2003) Kicking away the ladder. Development Strategy in Historical Perspectives. London, Anthem Press. Chapter 1. Changs analysis centers around one question, ‘How did the rich countries really become rich? He uncovers some myths about developed countries developmental experience and argues that developed countries did not develop through the same policies that they recommend to the developing world. This pressure from developed countries to the developing world to adopt a set of ‘good policies that they adopted when they themselves were developing is faced with criticisms because ‘historical evidence suggests otherwise and goes on to say that they are trying to hide the ‘secret of their success (p. 2). Some of these policies include liberalization of trade, privatization, restrictive macroeconomic policies and deregulation but facts show that most of the developing countries used export subsidies and industry protection, industrial policies that the WTO disapproves in the present world. The USA and UK were examples of ardent users of these same ‘policies frowned at in contrast to the free trade policies and free market they preach. Chang quotes List, the German economist that ‘Britain was the first country to perfect the art of infant industry promotion which is the principle behind most countries journey to success (p. 3). He argues that developed countries, while alleging to recommend good policies to developing countries are actually trying to ‘kick away the ladder of their own economic development. A conclusion is drawn on some methodological issues of David Ricardos neoliberal policies to Friedrich Lists infant industry argument that while developed countries preach Ricardo to developing nations, they actually pursued Lists policies in the past. Although Chang did not confront and compare works of economic historians e.g. L.E Birdzells How the West grew rich in relation to his How did the rich countries really become rich to identify similar or different conclusions, his examination of historical materials to reach important and interesting conclusions is a contribution that is immensely valuable to the current debates on development that will evidently challenge contemporary policies and enrich development theory. REFERENCES Chang, H. (2003) Kicking away the ladder. Development Strategy in Historical Perspectives. London, Anthem Press. Chapter 1. Chang, H., and Ilene G. (2004) ‘Reclaiming Development from the Washington Consensus, Journal of Post Keynesian Economics, 27(2), 274-291. Pender, J. (2001) ‘From Structural Adjustment to Comprehensive Development Framework: Conditionality Transformed? Third World Quarterly, 22 (3), 397-411. Rapley, J. (2007) Understanding Development: Theory and Practice in the Third World (3rd edition). Colorado. Lynne Reinner. Sen, A (2001). Development as Freedom. Oxford. Oxford University Press. Chapter 1. Willis, K. (2005) Theories and Practices of Development. London. Routledge. p. 32-42.

Russian Revolution and Orwell Essay -- Animal Farm George Orwell Novel

Russian Revolution and Orwell Animal Farm and the Russian Revolution have many similarities and ideas. The characters, settings, and the plots are the same. In addition Animal Farm is a satire and allegory of the Russian Revolution, George Orwell meant for it to be that way. My essay will cover the comparison between Animal Farm and the Russian Revolution. Also it will explain why this novel is a satire and allegory to the Revolution. First of all the characters of the farm have a special role in Russian Revolution. The farm itself represents Russia, with its poor conditions and non-responsible leaders. Napoleon, the evil pig who plays Joseph Stalin in real life. Snowball, the leader who gives aid and information to Napoleon and plays the character Lenin on the Russian revolution...

Report on customer preference Essay

History of company Nascafe The beginnings of Nescafe can be traced all the way back to 1930, when the Brazilian government, first approached Nestlà ©. The agency, Brazilian Coffee Institute seeks Nestle to preserve the huge coffee surpluses, by develop coffee that was soluble in hot water. Coffee guru, Max Mergenthaler, and his team set out immediately to find a way of producing a quality cup of coffee that could be made simply by adding water, yet would retain the coffee’s natural flavor. After seven long years of research in Nestle Swiss laboratories, they found the answer. The new product was named Nescafe – a combination of Nestlà © and cafà ©. Nestle introduced Nescafe, the first commercially successful soluble coffee, in Switzerland, on April 1st, 1938. The company applied the technology at its Hayes factory, west London. Instant coffee processing was not a new idea; it was invented by a Japanese chemist in 1901 and had been marketed and sold by other companies without success. Nestle revolutionized the way instant coffee was made. Nestle developed a new process for dehydrating the concentrated coffee which vastly improved the quality. In entailed spraying a fine mist of the solution into a heated tower where the droplets turned to powder almost instantly. For the first half of the next decade, however, World War II hindered its success in Europe. Nescafe was soon exported to France, Great Britain and the USA. Its popularity grew rapidly through the rest of the decade. It was so popular that the entire production of its US plant was reserved for military use. By the 1950s, coffee had become the beverage of choice for teenagers, who were flocking to coffeehouses to hear the new rock ’n’ roll music. Over the years the company has kept the emphasis on innovation, introducing pure soluble coffee (1952) solely using roast coffee beans, freeze dried soluble coffee (1965) and coffee granules (1967). In 1994 Nestle invented the full aroma process, which improved the quality of instant coffee. Such innovations have made sure that Nescafe has remained the world’s leading coffee. It is also the third most valuable brand in the entire drinks sector. MISSION STATEMENT: To bring Nescafe to people around the globe, providing a Nescafe to satisfy every aspect of needs. Nescafe provides good test, aromatic smells of coffee to people, providing â€Å"1 Nescafe with 1 unique moment† so that everyone can enjoy. Wherever you are, you will be able to find Nescafe around, whether in shopping complexes, supermarkets/hypermarkets or even grocery stalls. GOALS/ ACHIEVEMENTS: Giving people the unique moments (comfort, relaxations) through Nescafe. Stress, pressures, working overtime has led the people to have at least a cup of Nescafe coffee to relax them, having chit-chat with friends/colleagues as well, to prevent from emotional influences. BRU Some moments in life are special and close to heart. Bru makes these moments with loved ones even more magical†¦ It is India’s largest coffee brand that offers a range of coffee products. Its rich aroma and unique blend makes every moment come alive. Ever since its inception, Bru has been on a constant Endeavour to bring better products and formats to the consumer with every passing year. With the launch of Cappuccino in 2007, Bru pioneered the launch of instant coffee premixes in India for the youth. Then in 2010, a premium filter coffee with a blend of 85% coffee and 15% chicory was introduced under the brand name BRU Select. In 2011, BRU Lite, a light-tasting coffee with classic Mocha flavor, was launched for people who avoid coffee because of its bitter taste. In the same year BRU Exotica was launched which is premium freeze dried coffee sourced from some of the world’s best coffee-producing regions like Colombia, Brazil and Kilimanjaro. With BRU Exotica, Bru brought in ‘the world’s finest coffee experience’ for the discerning Indian consumer. Later, in the same year, BRU Gold – a 100% pure granulated coffee with an uplifting aroma and superior taste – was launched. Bru’s specially selected and freshly roasted coffee beans offer a great cup of aromatic coffee to the consumers, which makes their moments of genuine warmth and happiness even more special. Bru also has opened cafes in Mumbai under the name BRU World Cafe with world coffee experiences to be enjoyed out of home. KEY FACTS Number 1 Coffee brand in India Unilever’s only Coffee brand Enjoys a rich heritage, came into existence in 1962 under the brand name Deluxe Green Label Consistently offering better and newer products to the consumer through improved packaging solutions and innovative product formats Enjoys a strong presence at various out of home locations MISSION To earn the loyalty of customers and grew the business by developing and marketing coffee products that are leaders in quality and customer enthusiasm. VISION We envision Bru to become the coffee supplier of excellence to its customers throughout the region, by consistently delivering exciting products, sensation and experiences to an increasing number of admirers SCOPE AND OBJECTIVE OF THE STUDY SCOPE: Generally scope can be considered among two parts: 1) Regional Scope 2) Functional Scope Here our regional scope is limited up to Gandhinagar (Sector 23) OBJECTIVES: There are mainly two types of objectives: 1) Primary Objective :- To analyze the customers preference with respect to (Nescafe and Bru coffee) 2) Secondary Objectives :- To know customers suggestions and recommendation about (Nescafe and Bru coffee) To Study the Consumer Perception about the taste and availability of product. RESEARCH METHODOLOGY INTRODUCTION OF RESEARCH: Research is done to gain some knowledge so it may aid in understanding the information gathered on specific topic. It is a scientific and systematic way of understanding information on specific and particular subjects. It is a scientific investigation to understand the cause and effect as well as the reasons through investigation. It is an academic activity. Research is a process in which the researcher wishes to find out the result for a given problem and thus the solution helps in future course of action. SOURCES OF DATA COLLECTION PRIMARY DATA SOURCE: The primary data means the data gathering for first time for the problem solution directly from the sample or population as per the requirement. Interviews Questionnaires Observation SECONDARY DATA SOURCE: The secondary data consists of information that has been already exists somewhere and has been collected for some specific purpose. Books Website Journal Annual Report For this research, we used Primary data (Questionnaires) as well as secondary data (Books, Website) RESEARCH DESIGN RESEARCH INSTRUMENT: Questionnaire- Face –to –face Close ended Open ended SAMPLE SIZE: Sample Size is taken 50 out of which 8 questionnaires had been rejected due to different choice of respondent as per our research. DATA ANALYSIS Q1. What do you prefer? Particular Respondents Coffee 18 Tea 8 Both 24 TOTAL 50 Q2. How many times in a day would you prefer it? Particular Respondents One time 20 2 times 16 More than 2 times 6 TOTAL 42 INTERPRETATION = Major of the sample size use to have coffee one time in a day. Q3.How many members of your family prefer to have coffee? Particular Respondents 1 10 2 3 3 20 All 9 TOTAL 42 INTERPRETATION = From the example size we find that 50% of the family members using coffee. Q4. Which coffee brand do you prefer? Particular Respondents Nescafe 35 Bru 5 Other 2 TOTAL 42 INTERPRETATION = Majority of choice about coffee is given to Nescafe. Q5. From where did u see our product? Particular Respondents Advertisement 12 Own experience 22 Reference 18 TOTAL 42 INTERPRETATION = Majority of people are choice Nescafe from their own experience. Q6.Are you satisfied with your product and advertisement? Particular Respondents Yes 35 No 7 TOTAL 42 INTERPRETATION = 75% people of our survey are satisfied with the product and its advertisement. Particular Respondents Yes 30 No 12 TOTAL 42 Q7.Where you influenced by the brand ambassador of our product and started drinking it? Q8. How frequently do you buy it? Particular Respondents Every week 17 15 days 20 1 month 5 TOTAL 42 INTERPRETATION = The area which we have survey we found that 20 out of 50 are buying coffee in 15 days. Particular Respondents At home 20 In cafà © 10 Roadside 12 TOTAL 42 Q9.Where do you prefer drinking it? INTERPRETATION = Most of the people are prefer to drink coffee at home. Particular Respondents Caffeinated 6 De- Caffeinated 36 TOTAL 42 Q10. Which one does u prefer? INTERPRETATION = Most of to people love to drink de-caffeinated coffee. NESCAFEE BRU HS S DS NEU HS S DS NEU price 5 20 17 8 2 2 1 1 taste 5 10 7 3 1 2 1 1 quality 10 13 10 6 3 2 3 2 quantity 15 1 8 7 3 3 1 1 healthiness 10 1 10 9 1 1 2 2 Q11. Why do u prefer specific brand, rank it on the following basis: INTERPRETATION = The reason to chose Nescafe is on following basis Price – customers are satisfied with the price of product Taste – Customers like much better test of Nescafe then Bru any other brand. Qualities – Customers are satisfied with the quality of Nescafe and they are neutral at quality. Healthiness – Preference to healthiness is satisfying to the customer. RESEARCH FINDINGS On the basis of that research we find that in case of coffee people are much influenced by taste rather than Advertisements and other things. If the Buying decision of consumer is rated – 1st preference will go to Taste, 2nd will go to Availability, 3rd preference will go to schemes, 4th preference will go to likeness, and 5th preferences will go to Advertisement. LIMITATIONS OF REPORT We put our whole heart on this project. But still are certain limitations while doing the research work. Some of the limitations are as follows. As we did our project in limited area of our residents, so it becomes difficult to conduct survey. We take only 50 respondents it is too small for find out the consumer perception. There might have been tendencies among the respondents to amplifying or filter their responses under the testing. In some cases, the respondent was not giving us the proper reply. He/she might think that this is only wastage of time or this might create some problem etc. And as a result he/she has given some fake answers and fills the questionnaire very casually. CONCLUSION Coffee is a major export commodity in developing country like India liberalization of coffee market has given rise to competition and to survive in this competitive market newer and newer strategies are need to be formed to take the advantage of opportunities arising in this market. In Indian market there is a huge sector who using the Nescafe compare to Bru and other. On the basis of price, taste, quality, quantity, healthiness. BIBLIOGRAPHY INTERNET: www.nescafe.com www.brucoffee.com www.google.com www.wikipidia.com BOOKS: Magazines Research Methodology by C.R Kothari QUESTIONNAIRE Respected Sir/Madam We are MBA student of SKPIMCS. As of the course of our curriculum, we are doing the market research. Therefore, I need your valuable view for the question given below. I will be highly grateful to you. Q1. What do you prefer? Coffee Tea Both Q2. How many times in a day would you prefer it? One time 2 times More than 2 times Q3.How many members of your family prefer to have coffee? 1 2 3 All Q4. Which coffee brand do you prefer? Nescafe Bru Others Q5. From where did u see our product? Advertisement Own experience Reference Q6.Are you satisfied with your product and advertisement? Yes No Q7.Where you influenced by the brand ambassador of our product and started drinking it? Yes No Q8. How frequently do you buy it? Every week 15 days 1 month Q9.Where do you prefer drinking it? At home In cafà © Roadside Q10. Which one does u prefer? Caffeinated De-caffeinated Q11. Why do u prefer specific brand, rank it on the following basis: Nescafe Bru Others HS S D.S Neutral H.S. S D.S Neutral H.S. S D.S Neutral Price Taste Quality Quantity Healthiness

The Pursuit Of Happiness

The Pursuit Of Happiness In today's society, people spend their whole life searching for happiness. It can be argued that people will never find true happiness, because as humans, we don't know what it means to be truly happy. Many believe that achieving true happiness can only be done by achieving the American Dream first. However, once an individual achieves the American Dream, will he or she truly be happy? Is money happiness? Through characters Jay Gatsby from the novel "The Great Gatsby", and Christopher Gardner from the movie "The Pursuit of Happyness", true happiness will be compared and contrasted as it pertains to the American Dream and the two characters.James Gatsby was man who had completed the first step in achieving the American Dream. He had money, lots of it. He also had an enormous house with a huge property. Unfortunately, he didn't achieve his money the good old "American way".Leonardo DiCaprio at the Body of Lies film premier...He didn't work honestly for his money. He was a bootlegger wh o used Drug Stores as a front to sell liquor. His motivation in making all this money was his only love Daisy. On the outside, Gatsby was living the life and there was nothing more a man could want in life. On the inside he was lonely, and the only thing he wanted, money couldn't buy. Although Gatsby's big mansion was flashy and impressed Daisy, she could never leave her husband. This goes to show that money can't buy you happiness.Christopher Gardner is the complete opposite of Jay Gatsby. Here is a man who never had lady luck by his side in his life. He had to work hard and honestly for his money. There was no easy street for this man. He had a wife and son who he had to support. I believe Christopher...

Unix essays

Unix essays Unix was originally developed at Bell Laboratories as a private research project by small groups of people starting 1969. The goal of this group was design an operating system that was written in a high level language rather than assembly language, allow re-use of code and be simple and elegant. Operating systems in that time were large and written in assembly language. UNIX had a small amoutnof code written in assembly language (called the kernel). The remaining code was written in a lanuage called C. As the group continued to develop UNIX , small changes were needed in the kernel and the language to allow the operating system to be completed. Through this work they worked through the kernel and software until a complete operating system was written on top of the kernel in the language C. UNIX is mysterious when you first approach it, I know I was stumped when I signed on that screen and looked at it like a lost puppy. I thought for a moment I was reading a foreign language. It tends to be a little intimidating at first glance. With a little coaxing from the voice in my head I start to click and find it is not all that foreign after all. It is rather complicated at first issuing commands like who > users_on. Nothing appears on the screen and so you think you have done something wrong. You learn the hard way that silence usually equals success. ( 3rd addition UNIX pg 32) ...

Crowdsourcing Term Paper Example | Topics and Well Written Essays - 3750 words

Crowdsourcing - Term Paper Example Basically, the crowdsourcing is a distributed problem-solving, online and production environment that has appeared in recent years. Some of the well-known instances of this model comprise iStockphoto, Threadless, InnoCentive, the Goldcorp Challenge, and user-generated advertising contests. The term â€Å"crowdsourcing† was first time used in the June 2006 by Jeff Howe and Mark Robinson in an issue of Wired Magazine. Basically, they used this term to outline a modern and innovative online business environment that can be used for the presentation of the innovative solutions of a distributed network of isolated users through what amounts to an open call for proposals. Howe further clarifies this term by providing some details associated with this environment. According to their viewpoint, crowdsourcing refers to the process of an institution or organization getting a task that was previously carried out by its internal team workers or staff members and outsourcing it to an open- ended (and usually huge) group of individuals or teams through an open call. Though, this process can appear in the form of peer-production (where a task is carried out by a team of professionals collaboratively), however it can also be carried out by individuals separately. In this scenario, the key idea is the use of the open call format in order to attract a huge network of possible individuals (Brabham, Crowdsourcing as a Model for Problem Solving: An Introduction and Cases, 2008). Technically, this term can be defined as â€Å"an organization takes the design, constructs it in bulk quantity and trades it.† This process works in a smooth and sequential manner in which, an organization first distributes an issue or problem online or via other channels, after that a large number of people provide solutions and ideas to deal with that specific problem, most effective solutions or ideas are granted some kind of a reward, and the organization that distributed those problems ma kes use of that idea for its own benefit. In their paper (Brabham, Crowdsourcing as a Model for Problem Solving: An Introduction and Cases, 2008) discuss a number of examples to clarify the concept of crowdsourcing. Some of the important cases are outlined below: Threadless The first example that (Brabham, Crowdsourcing as a Model for Problem Solving: An Introduction and Cases, 2008) discussed in their paper is of Threadless.com, which is an internet based t-shirt firm. This firm has successfully utilized the concept of crowdsourcing. This firm basically crowdsources the design method for their shirts by means of a partial online competition. In this competition Jacob DeHart and Jake Nickell took part and Nickell won the competition. The company successfully implemented the designs proposed by contestants. In this scenario, the crowdsourcing model helped the firm in earning considerable revenue. Up till 2006, Threadless was ‘selling more than 60,000 T-shirts per month, and had a profit margin of approximately 35% and was on the right track to gross $18 million, all with only 20 staff members. There are no hard and fast rules for joining the

Museum Visit Humi 16 Assignment Example | Topics and Well Written Essays - 500 words

Museum Visit Humi 16 - Assignment Example It represents a masculine man, who has a strong sense of power, which is apparently not threatening (Rodin 1). His massive form also adds to its dynamic torsion. The result is a powerful man, who is apparently meditating, and thinking about the problems and suffering he has undergone. Most of the French societies, during the Middle Ages, believed in the power of religion. For instance, people believe that sinners will be condemned and sent to suffer in the hell. Sculptures, like any other artistic work, are used to represent one’s culture. From his sitting position, â€Å"The Thinker† is probably visualizing souls suffering in hell, which they were condemned to by their passions (Rodin 1). Rodin was determined to create a figure that suggests meditation, and that is why he created it in a sitting position while supporting his chin by his hand. This is an indication that those who believe in the power and teachings of God will end up in heaven while sinners will end up suffering in hell (Rodin 1). â€Å"The Thinker† was originally referred to as â€Å"The Poet†. It represented the author of Divina Commedia, Dante Alighieri, who according to popular stories, used to sit and think while sitting on a rock called Sasso di Dente, in Florence (Rodin 1). Created in Dante’s portrait, â€Å"The Thinker† symbolizes intellectual power, which developed the dramatic world represented in â€Å"Gates†. This sculpture was later detached from Dante’s personal connection and is currently perceived as a symbol of mental creativity and power of thought. The creative qualities such as color, texture and the mood, which are represented in this sculpture, depicts a person who can judge and understand the society from a higher standpoint (Rodin 1). â€Å"The Thinker† is centrally placed high above the mayhem of sinners, which most viewers believe to represent the figure of Jesus Christ, in the judgment seat (Rodin 1). In the 19th Century, Europe redis covered the spirits